Ever thought of Netflix being your snack genie
Snack Genie is an intriguing blend of convenience and personalization where users opt-in to a feature within the Netflix app that partners with food delivery services to analyze their viewing habits, preferences, and binge-watching sessions to make snack recommendations.
Carefully curated snack recommendations
Netflix's algorithm will analyze the genre, mood, and duration of the content users are watching to suggest snack options that complement their viewing experience. For example, if a user is binge-watching a comedy series, Netflix may recommend light and humorous snacks like chips. If they're watching a suspenseful thriller, it might suggest snacks that add to the tension, like gummy candies.
What is so special about Netflix Snack Genie?
Seamless Integration
Netflix's snack ordering feature seamlessly integrates with the viewing experience. Users don't have to switch between apps or interrupt their binge-watching session to order snacks, as everything is handled within the Netflix platform.
Here is an example of how a drama series like Stranger Things will be paired with a tub of theater-style popcorn to make the binge-watching experience more enjoyable.
No more decision paralysis after opening food delivery apps
Sometimes you just want a quick snack without having to decide what to eat!
Having too many options to choose from can be confusing and frustrating for many and may make your Netflix and chill (no pun intended) experience less enjoyable. Snack Genie caters specifically to the immediate craving for snacks while watching content. It eliminates the need to browse through menus or wait for food delivery, providing instant gratification.
Some of the expert snack pairings are
Romance
Adventure
Action
Thriller
Horror
Documentary
Increased viewer retention and satisfaction
The snack ordering feature can enhance viewer engagement with the Netflix platform. Users may be more inclined to spend longer periods watching content if they know they can easily order snacks without leaving the app, leading to increased user retention and satisfaction.
Imagine how much better your Watch parties would look like if all of you could enjoy the same content and snacks at the same time regardless of being in different places!
Customization on Snack Genie
Users will have the option to create personalized snack profiles within the Netflix app, indicating their dietary preferences, allergies, and favorite snack brands. Netflix will take these preferences into account when making snack recommendations.
The Design
Use of gradients
The content is seamlessly blended into solid color backgrounds to avoid clutter and improve readability.
Use of solid buttons
Solid white buttons are used for the most important cta. A translucent dark grey button for the secondary (close) button.
Use of rounded corners
Netflix uses cards with slightly rounded corners stacked close together with a use of drop shadow to add depth.
View the entire process here
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